From 27 to 30 January, 2020 the largest medical exhibition in the Middle East, one of the largest gathering of healthcare companies and industry leaders, Arab Health 2020 is held in World Trade Center in Dubai, UAE. More than 55,000 healthcare and trade professionals and 4,250 exhibiting companies from over 64 countries participate this year. Eight Ukrainian companies take part in the exhibition and UMEDO GROUP is one of them. The aim of UMEDO GROUP is to launch the products to the Middle East market, find new distributors and develop new target markets. The company’s development managers have had more than 50 business meetings with the representatives of different countries (UAE, Egypt, Oman, Sudan, Iran, Iraq, Afghanistan, Pakistan, Kazakhstan, Australia, Shi Lanka and others) and negotiations regarding further fruitful cooperation.